Montclair
6 Offers Generated
Sold $25,000 Over Asking
A focused launch, strong presentation and coordinated buyer activity created competition and gave the seller multiple options.
Southern California Seller Advisory
Your Home Deserves More Than a Listing.It Deserves a Strategy.
Whether you're preparing to sell, planning your next move or simply curious about your property's value, receive a clear strategy built around your timing, equity and goals.
Serving homeowners throughout Orange County, Los Angeles and the Inland Empire.
Joshua Heraldez
First Team Real Estate
Before You List
The strongest sale begins before your home ever reaches the market.
Selling successfully requires more than photography and a sign in the yard. It begins with understanding your goals, reviewing the numbers, preparing the property, studying buyer behavior and creating a launch that gives your home the strongest possible position.
Joshua develops a customized selling plan designed around the property, the market and what matters most to you.
6 Offers
Generated during a focused Montclair launch
$25,000 Over Asking
Final Montclair sale result
11-Day Escrow
Successfully completed for a Norwalk seller
Select past results. Every property, transaction and market condition is different. Past performance does not guarantee future results.
A Plan for Every Stage
The 30/60/90 Seller Method
The goal is not to make your sale take 90 days. The purpose of this roadmap is to ensure there is a clear and deliberate strategy at every stage—before launch, while on the market and through the final negotiation.
Stage One
First 30 Days
Value, Prepare & Position
- Complete a property and neighborhood review
- Discuss your goals, timing and next move
- Prepare a comparative market analysis
- Review estimated proceeds with a preliminary net sheet
- Identify repairs or improvements worth considering
- Develop the pricing and positioning strategy
- Coordinate photography, video, staging and marketing
- Build the launch calendar
We prepare the home and the strategy before asking the market to respond.
Stage Two
Days 31–60
Launch, Market & Create Demand
- Introduce the property through a coordinated launch
- Publish across the MLS and major real estate platforms
- Create a custom property landing page
- Promote through social media and digital advertising
- Contact active buyers and local real estate agents
- Coordinate private showings and open houses when appropriate
- Track showing activity, online engagement and buyer feedback
- Provide consistent seller updates
The objective is to create visibility, urgency and meaningful buyer activity.
Stage Three
Days 61–90
Optimize, Negotiate & Execute
- Review real-time market feedback
- Measure the property against new competition and sales
- Refine pricing or presentation when necessary
- Compare offers based on price, terms, risk and estimated net
- Negotiate from the strongest available position
- Coordinate disclosures, inspections, appraisal and escrow
- Keep the transaction moving toward a successful closing
Every decision is made with your goals and final net in mind.
More Than a Listing
A complete strategy from preparation to closing.
Every property receives a plan designed to improve presentation, reach the right buyers and protect the seller's position throughout the transaction.
01
Strategic Pricing
Market positioning based on recent sales, active competition, buyer behavior and your individual goals.
02
Property Preparation
Guidance on repairs, presentation, staging and improvements that may strengthen your launch.
03
Premium Visual Marketing
Professional photography, video, virtual staging and polished marketing materials designed to capture attention.
04
Custom Digital Presence
A dedicated property landing page, social media content and targeted online exposure.
05
Buyer & Agent Outreach
Direct promotion to active buyers, local agents, professional networks and existing databases.
06
Showing Strategy
Private showings, organized showing communication and open-house planning when appropriate.
07
Offer & Net Analysis
Clear comparisons of price, financing, contingencies, timelines, concessions and estimated proceeds.
08
Negotiation & Escrow
Strong negotiation followed by hands-on coordination through inspections, appraisal, disclosures and closing.
Select Seller Results
Strategy backed by execution.
Norwalk
11-Day Escrow
Closed at $932 Per Square Foot
Detailed preparation and disciplined transaction management helped move the property from contract to closing on an accelerated timeline.
Maywood
Triplex Sold for $910,000
A strategy built around the property's income-producing potential helped communicate value to the appropriate buyer audience.
These examples represent select past transactions. Results vary based on the property, pricing, condition, location, financing and market conditions.
Meet the Strategist
The strategy behind your sale.
Joshua Heraldez doesn’t simply place homes on the market. He builds a strategy around them.
As a Southern California real estate professional with First Team Real Estate and a background in branding and design, Joshua brings together two essential sides of a successful home sale: understanding the numbers and knowing how to capture attention.
Every property is treated as its own campaign. From pricing and preparation to photography, digital marketing, buyer outreach and negotiation, Joshua develops a plan designed around the home, the current market and the seller’s goals.
His approach is direct, hands-on and highly personal. Sellers receive honest guidance, consistent communication and a clear understanding of what is happening throughout the process. When the market shifts, the strategy shifts with it—without losing sight of the seller’s timeline, negotiating position or final net.
Joshua’s role goes far beyond marketing the property. He helps homeowners evaluate their options, prepare for what comes next and make confident decisions from the first conversation through closing.
“Your home is more than another listing. My responsibility is to understand your goals, position the property with purpose and protect your interests through every decision.”
The Joshua Standard
- Strategy First
- Every decision begins with the seller’s goals, timeline and financial priorities.
- Presentation Matters
- Modern branding, premium visuals and thoughtful storytelling help the property stand apart.
- Clear Communication
- Sellers receive honest feedback, consistent updates and straightforward guidance.
- Strong Representation
- Every offer is evaluated by price, terms, risk and its impact on the seller’s final net.
6
Offers Generated
Focused Montclair launch
$25,000
Over Asking
Montclair seller result
11-Day
Escrow
Norwalk seller closing
Select past results. Every property and market is different. Past performance does not guarantee future results.
Joshua Heraldez
Southern California Real Estate Professional
First Team Real Estate
DRE #02088175
Serving Orange County, Los Angeles County and the Inland Empire.
Strategy first. Presentation matters. Every detail counts.
Your Next Move Starts Here
What could your home sell for in today's market?
Share a few details about your property and receive a personalized value review, preliminary selling strategy and recommended next steps. There is no obligation to list.
Questions homeowners often ask before selling.
Yes. The initial property review and seller consultation are complimentary and do not create an obligation to list.
Not necessarily. Joshua will help identify which improvements may strengthen the sale and which expenses may not provide a meaningful return.
That depends on your equity, financing, timing and comfort level. Joshua can help you compare the available options and coordinate a plan with your lender.
Timing depends on price, location, condition, competition and buyer demand. The 30/60/90 method provides a clear strategy for evaluating and responding to the market throughout the process.
Joshua works with homeowners throughout Orange County, Los Angeles County and the Inland Empire.
You don't need to be ready to sell.You just need a clear understanding of your options.
Start with an updated value review and a strategy created around your property, timeline and next move.